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774 pages • first pub 2004 (editions)
ISBN/UID: 9780072537741
Format: Hardcover
Language: English
Publisher: Irwin/McGraw-Hill
Publication date: 23 January 2004
Description
Principles of Advertising and IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan's text pres...
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774 pages • first pub 2004 (editions)
ISBN/UID: 9780072537741
Format: Hardcover
Language: English
Publisher: Irwin/McGraw-Hill
Publication date: 23 January 2004
Description
Principles of Advertising and IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan's text pres...
Community Reviews
Content Warnings