Browse editions

Current edition
Services Marketing: People, Technology, Strategy (Eighth Edition) by Jochen Wirtz, Christopher Lovelock

Services Marketing: People, Technology, Strategy (Eighth Edition)

Jochen Wirtz, Christopher Lovelock

800 pages • first pub 1991 (editions)

nonfiction business informative medium-paced
Other editions (3)
Expand filter menu Filter editions
Services Marketing: People, Technology, Strategy by Jochen Wirtz, Christopher Lovelock

Services Marketing: People, Technology, Strategy

Jochen Wirtz, Christopher Lovelock

626 pages • first pub 1991 (editions)

nonfiction business informative medium-paced
Services Marketing: People, Technology, Strategy by Jochen Wirtz, Christopher Lovelock

Services Marketing: People, Technology, Strategy

Jochen Wirtz, Christopher Lovelock

648 pages • first pub 1991 (editions)

nonfiction business informative medium-paced
Services Marketing: People, Technology, Strategy (Eighth Edition) by Jochen Wirtz, Christopher Lovelock

Services Marketing: People, Technology, Strategy (Eighth Edition)

Jochen Wirtz, Christopher Lovelock

800 pages • first pub 1991 (editions)

nonfiction business informative medium-paced