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800 pages • first pub 1991 (editions)
ISBN/UID: 9781944659004
Format: Hardcover
Language: English
Publisher: World Scientific Publishing Company
Publication date: 11 April 2016
Description
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, ...
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800 pages • first pub 1991 (editions)
ISBN/UID: 9781944659004
Format: Hardcover
Language: English
Publisher: World Scientific Publishing Company
Publication date: 11 April 2016
Description
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, ...
Community Reviews
Content Warnings