How to Kill a Unicorn: ...and build the bold ideas that make it to market, transform industries and deliver growth by Mark Payne

How to Kill a Unicorn: ...and build the bold ideas that make it to market, transform industries and deliver growth

Mark Payne

296 pages • first pub 2014 (editions)

nonfiction business design informative reflective slow-paced
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Today, innovation is seen by business leaders and the media alike as the key to growth, a burning issue in every company, from startups to the Fortune 500. And in that space, Fahrenheit 212 is viewed as a high-performance innovation SWAT team, ab...

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