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270 pages • first pub 2010 (editions)
ISBN/UID: 9781422117217
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 01 January 2010
Description
In an era of raging commoditization and eroding profit margins, survival depends on resilience: staying one step ahead of your customers. Sure, most companies say they're "customer-focused," but they don't deliver solutions to customers' thorniest...
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270 pages • first pub 2010 (editions)
ISBN/UID: 9781422117217
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 01 January 2010
Description
In an era of raging commoditization and eroding profit margins, survival depends on resilience: staying one step ahead of your customers. Sure, most companies say they're "customer-focused," but they don't deliver solutions to customers' thorniest...