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272 pages • first pub 2015 (editions)
ISBN/UID: 9780071839327
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Publication date: 17 March 2015
Description
In today's business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base...
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272 pages • first pub 2015 (editions)
ISBN/UID: 9780071839327
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Publication date: 17 March 2015
Description
In today's business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base...