Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted Consumers - Women by Bernice Kanner

Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted Consumers - Women

Bernice Kanner

224 pages missing pub info (editions)

nonfiction business economics medium-paced
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Description

While women make up 52.1 percent of the U.S. population, they control two-thirds of the nation's disposable income. In Pocketbook Power noted marketing expert and bestselling author Bernice Kanner describes how female spending power has radically ...

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