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224 pages • missing pub info (editions)
ISBN/UID: 9780071737753
Format: Paperback
Language: English
Publisher: McGraw-Hill Companies
Publication date: 01 April 2004
Description
While women make up 52.1 percent of the U.S. population, they control two-thirds of the nation's disposable income. In Pocketbook Power noted marketing expert and bestselling author Bernice Kanner describes how female spending power has radically ...
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224 pages • missing pub info (editions)
ISBN/UID: 9780071737753
Format: Paperback
Language: English
Publisher: McGraw-Hill Companies
Publication date: 01 April 2004
Description
While women make up 52.1 percent of the U.S. population, they control two-thirds of the nation's disposable income. In Pocketbook Power noted marketing expert and bestselling author Bernice Kanner describes how female spending power has radically ...