Analytics and Dynamic Customer Strategy: Big Profits from Big Data by John F. Tanner

Analytics and Dynamic Customer Strategy: Big Profits from Big Data

John F. Tanner

235 pages missing pub info (editions)

nonfiction business economics
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Key decisions determine the success of big data strategy Dynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide pro...

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