BrandDigital: Simple Ways Top Brands Succeed in the Digital World by Allen P. Adamson
BrandDigital: Simple Ways Top Brands Succeed in the Digital World
—
Allen P. Adamson
Add cover

BrandDigital: Simple Ways Top Brands Succeed in the Digital World

Allen P. Adamson

256 pages • first pub 2008 (editions)

nonfiction informative medium-paced
Powered by AI (Beta)
Loading...

Description

Based on over 100 interviews with top branding professionals, Adamson makes his point with case studies from companies including Ameriprise, Burger King, General Mills, Hewlett-Packard, Johnson & Johnson, Nike, PepsiCo, and Procter & Gambl...

Read more

Community Reviews

Loading...

Content Warnings

Loading...