Modern Presidential Electioneering: An Organizational and Comparative Approach by Jody C. Baumgartner

Modern Presidential Electioneering: An Organizational and Comparative Approach

Jody C. Baumgartner

248 pages missing pub info (editions)

nonfiction history politics informative reflective medium-paced
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Presidential campaigns have seen revolutionary changes in the past few decades in the United States and elsewhere. These changes include rapid advances in communications technology and marketing and survey methodology; an increased involvement of ...

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