Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets by Frank F. Bilstein, Frank Luby, Hermann Simon

Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets

Frank F. Bilstein, Frank Luby, Hermann Simon

232 pages missing pub info (editions)

nonfiction business economics informative slow-paced
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How do companies in mature markets--where savings from cost-cutting have been exhausted and breakthrough innovations are hard to come by--achieve sustainable increases in profits? For decades, managers have been told the answer lies in pursuing hi...

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