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264 pages • first pub 2014 (editions)
ISBN/UID: 9789814595162
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education (Asia),
Publication date: 01 November 2014
Description
This second edition brings marketers up to date with new strategies for the changing lifestyle, needs and wants of ASEAN consumers. Focusing on marketing strategies, Think New ASEAN! is filled with fascinating stories from leading companies inclu...
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Content Warnings
264 pages • first pub 2014 (editions)
ISBN/UID: 9789814595162
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education (Asia),
Publication date: 01 November 2014
Description
This second edition brings marketers up to date with new strategies for the changing lifestyle, needs and wants of ASEAN consumers. Focusing on marketing strategies, Think New ASEAN! is filled with fascinating stories from leading companies inclu...
Community Reviews
Content Warnings