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232 pages • first pub 2001 (editions)
ISBN/UID: 9780743227889
Format: Paperback
Language: English
Publisher: Free Press
Publication date: 15 May 2007
Description
A breakthrough in management thinking, "weird ideas" can help every organization achieve a balance between sustaining performance and fostering new ideas. To succeed, you need to be both conventional and counterintuitive. Creativity, new ideas, in...
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232 pages • first pub 2001 (editions)
ISBN/UID: 9780743227889
Format: Paperback
Language: English
Publisher: Free Press
Publication date: 15 May 2007
Description
A breakthrough in management thinking, "weird ideas" can help every organization achieve a balance between sustaining performance and fostering new ideas. To succeed, you need to be both conventional and counterintuitive. Creativity, new ideas, in...