Rebranding Branding: Branding for the New Millennium by Mark Schreiber, Darren Taylor

Rebranding Branding: Branding for the New Millennium

Mark Schreiber, Darren Taylor

missing page info Add in missing page information first pub 2017 (editions)

nonfiction business informative medium-paced
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Annotation. The emergence of digital technologies has democratised branding from the province of marketing professionals to any teenager with an Instagram account. Brands can be institutional or personal, profitable or playful, but the environment...

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