Competitive Intelligence: How to Gather Analyze and Use Information to Move Your Business to the Top by Larry Kahaner

Competitive Intelligence: How to Gather Analyze and Use Information to Move Your Business to the Top

Larry Kahaner

304 pages first pub 1996 (editions)

nonfiction business informative medium-paced
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Description

In the first book designed for businesses of all sizes and managers at every level, Larry Kahaner explains the increasingly vital practice of competitive intelligence and how American companies can use it for success. With a wealth of case studies...

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