Packaging the Brand: The Relationship Between Packaging Design and Brand Identity: The Relationship Between Packaging Design and Brand Identity by Gavin Ambrose, Paul Harris

Packaging the Brand: The Relationship Between Packaging Design and Brand Identity: The Relationship Between Packaging Design and Brand Identity

Gavin Ambrose, Paul Harris

208 pages • first pub 2011 (editions)

nonfiction design informative reflective medium-paced
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Description

While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a design...

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