Niche: Why the Market No Longer Favours the Mainstream by James Harkin

Niche: Why the Market No Longer Favours the Mainstream

James Harkin

250 pages first pub 2011 (editions)

nonfiction business funny informative reflective medium-paced
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Description

There is a new rule in business: don't aim for the middle market - unless you're cheaper than cheap, you're going to fail. Instead, find a Niche and reap the rewards. Woolworths suffered from a lack of identity and found that low quality and low p...

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