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280 pages • missing pub info (editions)
ISBN/UID: 9780470548585
Format: Paperback
Language: English
Publisher: John Wiley & Sons
Publication date: 02 February 2010
Description
An eye-popping, unauthorized expos? of the House of Barbie From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for ge...
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280 pages • missing pub info (editions)
ISBN/UID: 9780470548585
Format: Paperback
Language: English
Publisher: John Wiley & Sons
Publication date: 02 February 2010
Description
An eye-popping, unauthorized expos? of the House of Barbie From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for ge...