Developing Service Products and Brands by Jochen Wirtz

Developing Service Products and Brands

Winning in Service Markets

Jochen Wirtz

54 pages missing pub info (editions)

nonfiction business economics
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All service organizations face choices concerning the types of products to offer and how to deliver them to customers. Designing a service product is a complex task that requires an understanding of how the core and supplementary services should b...

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