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272 pages • missing pub info (editions)
ISBN/UID: 9781609275075
Format: Paperback
Language: English
Publisher: Cognella Academic Publishing
Publication date: 17 January 2012
Description
"Marketing with Web 2.0: Social Networking and Viral Marketing introduces social media marketing to advanced college and first year MBA students. The primary focus is to supplement and enhance the current marketing and technology curricula by appl...
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272 pages • missing pub info (editions)
ISBN/UID: 9781609275075
Format: Paperback
Language: English
Publisher: Cognella Academic Publishing
Publication date: 17 January 2012
Description
"Marketing with Web 2.0: Social Networking and Viral Marketing introduces social media marketing to advanced college and first year MBA students. The primary focus is to supplement and enhance the current marketing and technology curricula by appl...