Factors Affecting Consumer Behaviour in Online Shopping by Yuan Zhou, Faizan Ali

Factors Affecting Consumer Behaviour in Online Shopping

Yuan Zhou, Faizan Ali

120 pages missing pub info (editions)

nonfiction business economics
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The Internet has developed into a new distribution channel and online transactions are rapidly increasing. This has created a need to understand how the consumer perceives online purchases. The purpose of this study is to investigate factors affec...

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